In the first alien poster it uses a green and black with the green glowing which suggest extra terrestrial life forms hatching out of the large egg. The tagline in space no one can hear you scream targets the audience and interacts with them and tells them it is a sci-fi film.
This Alien poster links with the first one using the same colour scheme, which shows the audience it is a sci-fi film. They have chosen a different font and for the i in Alien they have chosen a green beam and have not gone for such a simple poster.
This is the first film produced by James Cameron.You can tell the change with the colour scheme to blue and has included the characters on the front (hero) instead of the Aliens (villain) which shows the difference he wants to make with the franchise, but hasn't lost the Alien completely front the front with the eggs still there
This poster shows that James Cameron is taking the Alien franchise into his own by changing up the poster. He has used this Alien as the hatched egg showing its new born , this also indicates this is the last Alien movie as it has changed so much from the original poster which they have based all the others around
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